I listen to a lot of podcasts. I love them. At times, I’ve loved them a little too much. However, one part I don’t love is the ads. I usually fast forward through them. I often feel a bit guilty, since I know ads are how they survive, but I still do it.
So when I realized yesterday that I actually listen to and enjoy ads on a couple podcasts – Reply All and StartUp, the first two shows from nascent studio Gimlet Media – it seemed notable. It’s not hard to figure out why: their ads are actually interesting. The show’s producers themselves produce the ads, and they take the same approach: talk to real people, find an interesting story, tell it well. Continue reading