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What doesn’t kill my baby

Brooke used to have a painful head-butting habit. She’d be happily playing, then all of a sudden, she’d slam her head into my cheek…or the floor, or a toy, or anything else in range. She was just learning to use her neck, but she still cried and whimpered whenever she connected with anything solid. I cried too, when my nose or chin was in the line of fire.

We hated it every time we heard that *crack* and her shriek of pain. Our baby was hurting! We considered finding a helmet, or holding her at arm’s length, or even padding the house with bubble wrap, but they all seemed a bit overboard, even for us. Besides, she gradually strengthened her neck and stopped flailing quite so much. Life finds a way.

Brooke has decades of years of learning and life lessons ahead of her, most far harder than this one. She’ll handle most of them on her own, via trial and error. Others, she’ll learn from her friends, or from what she sees us do as role models. She may absorb a handful of things we tell her, but they’ll be few and far between. Continue reading

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Why Gimlet’s podcast ads work

I listen to a lot of podcasts. I love them. At times, I’ve loved them a little too much. However, one part I don’t love is the ads. I usually fast forward through them. I often feel a bit guilty, since I know ads are how they survive, but I still do it.

So when I realized yesterday that I actually listen to and enjoy ads on a couple podcasts – Reply All and StartUp, the first two shows from nascent studio Gimlet Media – it seemed notable. It’s not hard to figure out why: their ads are actually interesting. The show’s producers themselves produce the ads, and they take the same approach: talk to real people, find an interesting story, tell it well. Continue reading

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Introducing Color Genomics

My new gig has launched! Color Genomics offers $249 genetic screening and analysis for 19 genes known to impact hereditary breast and ovarian cancer, including BRCA1 and BRCA2, the genes made famous by Angelina Jolie and other celebrities. Check out our coverage in the New York Times, Forbes, and lots more!

This is a big deal. We take the science seriously, and we’re working with a number of leading genetics researchers, including Mary-Claire King, who discovered BRCA1. We’re proud of the results we’ve achieved so far, and we’re looking forward to continuing and expanding this work.

Cancer is one of the greatest health challenges we face today. Despite that, it’s surprisingly hard to get this kind of genetic testing right now, and nowhere near this price. In an era rich with precision medicine and personal health tracking, we think scientifically proven, clinically relevant access to your genetic information should be just as commonplace.

P.S. We’re hiring!

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I’ve revised my site’s style a bit to make it denser and use space more effectively. I shrunk fonts and line spacing, tightened up the header image and text, and flattened the comments horizontally.

I’m still a fan of the “big thin font” trend, but its first incarnation here wantonly wasted screen real estate. This is just a tweak, definitely still based on Ryu, but with hopefully a bit more respect for my readers.

#notaprilfools #indieweb

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