Uncategorized

Why Gimlet’s podcast ads work

I listen to a lot of podcasts. I love them. At times, I’ve loved them a little too much. However, one part I don’t love is the ads. I usually fast forward through them. I often feel a bit guilty, since I know ads are how they survive, but I still do it.

So when I realized yesterday that I actually listen to and enjoy ads on a couple podcasts – Reply All and StartUp, the first two shows from nascent studio Gimlet Media – it seemed notable. It’s not hard to figure out why: their ads are actually interesting. The show’s producers themselves produce the ads, and they take the same approach: talk to real people, find an interesting story, tell it well. Continue reading

Standard
Uncategorized

Introducing Color Genomics

My new gig has launched! Color Genomics offers $249 genetic screening and analysis for 19 genes known to impact hereditary breast and ovarian cancer, including BRCA1 and BRCA2, the genes made famous by Angelina Jolie and other celebrities. Check out our coverage in the New York Times, Forbes, and lots more!

This is a big deal. We take the science seriously, and we’re working with a number of leading genetics researchers, including Mary-Claire King, who discovered BRCA1. We’re proud of the results we’ve achieved so far, and we’re looking forward to continuing and expanding this work.

Cancer is one of the greatest health challenges we face today. Despite that, it’s surprisingly hard to get this kind of genetic testing right now, and nowhere near this price. In an era rich with precision medicine and personal health tracking, we think scientifically proven, clinically relevant access to your genetic information should be just as commonplace.

P.S. We’re hiring!

Standard
Uncategorized

I’ve revised my site’s style a bit to make it denser and use space more effectively. I shrunk fonts and line spacing, tightened up the header image and text, and flattened the comments horizontally.

I’m still a fan of the “big thin font” trend, but its first incarnation here wantonly wasted screen real estate. This is just a tweak, definitely still based on Ryu, but with hopefully a bit more respect for my readers.

#notaprilfools #indieweb

Standard
Uncategorized

New job

I have a new gig! I’m helping build out the bioinformatics pipeline at Color Genomics, a new genomics startup. We sequence your genes, figure out what they mean for your personal health, and work with doctors and genetic counselors to help you plan for the future. We’re a bit like 23andMe, but more focused on medical research and clinical application.

I’ve been interested in biotech for a while now, and I’ve talked with lots of people over the last few years, trying to learn where the interesting problems are and who’s working on them. It’s a huge space, obviously, but when I thought about where I’d like to jump in, I kept coming back to Color. I’d been a big fan of Othman and Elad from back in the day at Google, and I was impressed with Taylor from the moment we met. The rest of the team is just as high powered. They’ll keep me on my toes, and I can’t wait.

I had a great couple years at Quip, and they’re definitely still going strong. I went there for the people, first and foremost, and that decision paid off in spades. They’ve put together a killer team, and their work environment and caliber of talent is second to none. I was just ready to tackle a new kind of project.

Keep watching this space for news…and wish me luck!

Standard