Yup. Despite Tim (Sweeney)’s best efforts, people have way over-indexed on the 30% cut part of this and ignored the user freedom and general purpose computing part. Both matter, but the latter is the bigger issue for tech and society at large, long term. More: https://snarfed.org/2013-02-17_do_you_have_permission_to_use_your_computer
Exactly! The 30% wouldn’t matter if Apple didn’t block every opportunity for competition for businesses and any non-Apple option for customers.